Have you ever wondered the reason your website/blog is not getting enough traffic? Or why your traffic fluctuates? Low or inconsistent traffic could be an object of concern for you as a site owner or blogger. Many things could contribute to this. The major reason for this could be the poor or lack of SEO of your website/web pages. In setting up a website or blog, website design is just an integral part of it. Alongside the design should also be the SEO of the entire website. This would mean that you also need an SEO expert to work on your site to improve your reach and visibility. This is not to talk down on website design, but in reaching your target audience, you need more than that.
But if your site is well optimized, the problem could come from the relevance of your web content.
Here comes the bugging question, “how do I keep my website content relevant?” There are many ways to do this, but the most effective method is content optimization. There are various practices under content optimization, and we will discuss some of the most essential tips on this and how to use them to keep your content relevant.
Your content remains relevant because it has lots of engagements, and engagements depend on the level of visibility. Your content will get better visibility only if it is well optimized. What is content optimization? Content optimization refers to the modification and updating of contents to make them more search engine-friendly, as this makes it easier for people to find them when searched. How do you make this happen?
- Use trending topics: Whenever you are writing an article or post, use trending topics for your headlines. People like to stay updated with the latest trends; for this reason, they search for these trends online to keep themselves abreast. Using these topics will put you on the search radar of your audience.
- Evergreen Contents:It’s impossible to write content that will remain relevant forever, but it is possible to write content that will retain its value for a long time. Such contents are called evergreen contents. Trendy contents are short term and have their usefulness, but evergreen content is important because as long as they remain valuable, they get engagements. Consider this one of the best practices of maintaining relevance in your content.
- Update your keywords: This is a crucial part of content optimization. Keywords and key phrases are terms that users search for when looking for information about particular content. You want to ensure that you include these keywords in your write-ups so that they can boost your visibility when people search for these topics.
- Use links:Obviously, a topic that is trending today might not be in the next couple of weeks, months, or years. How do you make such content not forgotten? By linking them. When you write new content, hyperlink them to the old content in a way that will tell your audience there is useful information in the linked content. This way, you make such content stay relevant and maintain engagement despite being old.
Website design enhances the user experience of your site/blog, but with optimization, your can get more leads, conversions, clicks, visibility, etc. on your content or products, thereby keeping them relevant for a longer time.